We-Think: Mass innovation, not mass production: The Power of Mass Creativity

We-think is about what the rise of these phenomena (not all to do with the internet) means for the way we organise ourselves - not just in digital businesses but in schools and hospitals, cities and mainstream corporations. For the point of the industrial era economy was mass production for mass consumption, the formula created by Henry Ford; but these new forms of mass, creative collaboration announce the arrival of a new kind of society, in which people want to be players, not spectators. This is a huge cultural shift, for in this new economy people want not services and goods, delivered to them, but tools so they can take part. In We-think Charles Leadbeater analyses not only these changes, but how they will affect us and how we can make the most of them. Just as, in the 1980s, his In Search of Work predicted the rise of more flexible employment, here he outlines a crucial shift that is already affecting all of us.

Title - We-Think: Mass innovation, not mass production: The Power of Mass Creativity

Edition -

Author - Charles Leadbeater

ISBN 13 - 9781861978929

Imprint - Profile Books Ltd

Publisher - Profile Books Ltd

Date Published - 28/02/2008

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 138 x 216 x 25mm

Weight - 395 g

Languages - English