Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success

*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

Title - Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success

Edition -

Author - Sonja Jefferson,Sharon Tanton

ISBN 13 - 9780749465803

Imprint - Kogan Page Ltd

Publisher - Kogan Page Ltd

Date Published - 03/01/2013

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 155 x 234 x 14mm

Weight - 381 g

Languages - English