The Rise and Fall of Marks & Spencer
The Rise and Fall of Marks & Spencer
Judi Bevan
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Summary
For decades Marks & Spencer was unassailable. It was the most successful retailer in the world. Its clothes were a byword for affordable quality and its food halls pioneered ready-prepared meals. It cared for its staff, the City loved it - the company was the perfect British success story. But then so suddenly that it took everyone by surprise Britain's best loved chain went down the tube. Customers abandoned the shops...suddenly they were dowdy, the staff deserted in droves and the shares plummeted. Why? What went wrong? Judi Bevan, a seasoned business journalist has watched Marks & Spencer with hawklike vigilance for years, interviewed all the principle players, from suppliers to directors and shows how the success was soured by arrogance. Like a Greek tragedy, this is a classic tale of pride before the fall that everyone can learn from.
Product Description
Title - The Rise and Fall of Marks & Spencer
Edition -
Author - Judi Bevan
ISBN 13 - 9781861972897
Imprint - Profile Books Ltd
Publisher - Profile Books Ltd
Date Published - 28/09/2001
Prize -
No. of pages -
Binding Type - Hardback
Dimensions - 162 x 242 x 28mm
Weight - 590 g
Languages - English