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The Economist: Brands and Branding

The Economist: Brands and Branding

Rita Clifton

Deals with brands and branding. This book analyses the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. It explains the economic strength and importance of brands.
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Summary

The definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.

Product Description

Title - The Economist: Brands and Branding

Edition -

Author - Rita Clifton

ISBN 13 - 9781861976642

Imprint - Economist Books

Publisher - Profile Books Ltd

Date Published - 27/11/2003

Prize -

No. of pages -

Binding Type - Hardback

Dimensions - 144 x 222 x 29mm

Weight - 479 g

Languages - English