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The DNA of Customer Experience: How Emotions Drive Value
The DNA of Customer Experience: How Emotions Drive Value
C. Shaw
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
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Summary
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
Product Description
Title - The DNA of Customer Experience: How Emotions Drive Value
Edition -
Author - C. Shaw
ISBN 13 - 9780230500006
Imprint - Palgrave Macmillan
Publisher - Palgrave Macmillan
Date Published - 10/05/2007
Prize -
No. of pages -
Binding Type - Hardback
Dimensions - 140 x 216 x mm
Weight - 394 g
Languages - English