Teach Yourself Copywriting NEW EDITION (TYBU)

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

Title - Teach Yourself Copywriting NEW EDITION (TYBU)

Edition -

Author - Jonathan Gabay

ISBN 13 - 9780340867280

Imprint - Teach Yourself

Publisher - John Murray Press

Date Published - 27/06/2003

Prize -

No. of pages - 336

Binding Type - Paperback

Dimensions - 127 x 198 x 21mm

Weight - 270 g

Languages - English