Strategic Management: Corporate Strategy and Business Policy

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

Title - Strategic Management: Corporate Strategy and Business Policy

Edition -

Author - David C. Asch,Cliff Bowman

ISBN 13 - 9780333387658

Imprint - Red Globe Press

Publisher - Bloomsbury Publishing PLC

Date Published - 01/06/1987

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 155 x 235 x mm

Weight - 646 g

Languages - English