Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
Taylor Clark
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Summary
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives and language, from our evolving neighbourhoods and workplaces to the ways we shop, socialise, and self-medicate across the world. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how it helped transform US culture and more than 20 other countries into coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Product Description
Title - Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
Edition -
Author - Taylor Clark
ISBN 13 - 9780340960813
Imprint - Sceptre
Publisher - Hodder & Stoughton
Date Published - 21/02/2008
Prize -
No. of pages - 304
Binding Type - Paperback
Dimensions - 160 x 24 x 235mm
Weight - 446 g
Languages - English