Soft

The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder

Title - Soft

Edition -

Author - Rupert Thomson

ISBN 13 - 9780747541097

Imprint - Bloomsbury Publishing PLC

Publisher - Bloomsbury Publishing PLC

Date Published - 05/03/1998

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 129 x 198 x mm

Weight - 270 g

Languages -