Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Title - Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Edition -

Author - Martin Christopher,David Ballantyne,Adrian Payne

ISBN 13 - 9780750648394

Imprint - Butterworth-Heinemann Ltd

Publisher - Taylor & Francis Ltd

Date Published - 30/10/2002

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 156 x 234 x mm

Weight - 416 g

Languages - English