Principles and Practice of Marketing

This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.

Title - Principles and Practice of Marketing

Edition -

Author - David Jobber

ISBN 13 - 9780077079352

Imprint - McGraw-Hill Publishing Co.

Publisher - McGraw-Hill Education - Europe

Date Published - 20/03/1995

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 189 x 246 x mm

Weight - 230 g

Languages - English