PR Today: The Authoritative Guide to Public Relations

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.

Title - PR Today: The Authoritative Guide to Public Relations

Edition -

Author - Trevor Morris,Simon Goldsworthy

ISBN 13 - 9780230240094

Imprint - Palgrave Macmillan

Publisher - Palgrave Macmillan

Date Published - 23/11/2011

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 177 x 235 x 20mm

Weight - 656 g

Languages - English