Postmodern Marketing (Consumer Research & Policy Series)

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.

Title - Postmodern Marketing (Consumer Research & Policy Series)

Edition -

Author - Stephen Brown

ISBN 13 - 9780415109826

Imprint - Cengage Learning EMEA

Publisher - Cengage Learning EMEA

Date Published - 01/06/1995

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 138 x 216 x mm

Weight - 390 g

Languages -