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Pop Up Business For Dummies

Pop Up Business For Dummies

Dan Thompson

Whether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity.
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Summary

Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you’ll find:

  • Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.
  • Finding the right space for you.
  • Negotiating with the landlord and sorting out the legalities.
  • Fixing up and fitting out your space on a budget.
  • Pulling in the punters - advertising and marketing your pop-up.
  • Managing a successful pop-up business day-to-day.
  • Closing up shop efficiently.
  • Lots of case studies, checklists, tips and hints from experienced pop-up people!

Product Description

Title - Pop Up Business For Dummies

Edition -

Author - Dan Thompson

ISBN 13 - 9781118443491

Imprint - For Dummies

Publisher - John Wiley & Sons Inc

Date Published - 05/10/2012

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 137 x 216 x 16mm

Weight - 345 g

Languages - English