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Political Marketing and British Political Parties: The Partys Just Begun (Political Analyses)

Political Marketing and British Political Parties: The Partys Just Begun (Political Analyses)

This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. The title goes on to discuss what this means for democracy - are parties more responsive, voters more critical and is there a greater focus on policy and delivery?
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Summary

This book explores the Spanish elite’s fixation on social and racial ‘passing’ and ‘passers’, as represented in a wide range of texts. It examines literary and non-literary works produced in the sixteenth and seventeenth centuries that express the dominant Spaniards’ anxiety that socially mobile lowborns, Conversos (converted Jews), and Moriscos (converted Muslims) could impersonate and pass for ‘pure’ Christians like themselves. Ultimately, this book argues that while conspicuous sociocultural and ethnic difference was certainly perturbing and unsettling, in some ways it was not as threatening to the dominant Spanish identity as the potential discovery of the arbitrariness that separated them from the undesirables of society – and therefore the recognition of fundamental sameness.

This fascinating and accessible work will appeal to students of Hispanic studies, European history, cultural studies, Spanish literature and Spanish history.

Product Description

Title - Political Marketing and British Political Parties: The Partys Just Begun (Political Analyses)

Edition -

Author -

ISBN 13 - 9780719060175

Imprint - Manchester University Press

Publisher - Manchester University Press

Date Published - 28/06/2001

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 156 x 234 x mm

Weight - g

Languages - English