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Mass Communication Research Methods

Mass Communication Research Methods

Anders Hansen,Simon Cottle,Chris Newbold,Ralph Negrine

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations;
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Summary

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

Product Description

Title - Mass Communication Research Methods

Edition -

Author - Anders Hansen,Simon Cottle,Chris Newbold,Ralph Negrine

ISBN 13 - 9780333617106

Imprint - Red Globe Press

Publisher - Bloomsbury Publishing PLC

Date Published - 20/05/1998

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 140 x 216 x mm

Weight - 458 g

Languages - English