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Marketing Plans (Professional Development)
Marketing Plans (Professional Development)
Malcolm McDonald
This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
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Summary
Giving old books a new lease of life, collecting books from all four corners of the U.K. and preventing them from being thrown away into landfill by getting them back into the hands of book-lovers across the world. Free shipping in the UK.
Product Description
Title - Marketing Plans (Professional Development)
Edition -
Author - Malcolm McDonald
ISBN 13 - 9780750622134
Imprint - Butterworth-Heinemann Ltd
Publisher - Elsevier Science & Technology
Date Published - 13/02/1995
Prize -
No. of pages -
Binding Type - Paperback
Dimensions - 189 x 246 x mm
Weight - 1030 g
Languages - English