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Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)
Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)
Malcolm McDonald
This text explains the whole process of marketing planning, from the initial assessment of a company's business plan, to ensuring a company achieves its profit target. It also provides a step-by-step plan for the reader to devise their own marketing plan.
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Product Description
Title - Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)
Edition -
Author - Malcolm McDonald
ISBN 13 - 9780750641166
Imprint - Heinemann Educational Publishers
Publisher - Pearson Education Limited
Date Published - 30/04/1999
Prize -
No. of pages -
Binding Type - Paperback
Dimensions - 189 x 246 x mm
Weight - 1140 g
Languages - English