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Marketing: Concepts and Strategies
Marketing: Concepts and Strategies
PRIDE,Sally Dibb,Ferrell,Simkin
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.
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Summary
Giving old books a new lease of life, collecting books from all four corners of the U.K. and preventing them from being thrown away into landfill by getting them back into the hands of book-lovers across the world. Free shipping in the UK.
Product Description
Title - Marketing: Concepts and Strategies
Edition -
Author - PRIDE,Sally Dibb,Ferrell,Simkin
ISBN 13 - 9780395962442
Imprint - Houghton Mifflin (Academic)
Publisher - Houghton Mifflin
Date Published - 01/01/2001
Prize -
No. of pages -
Binding Type - Paperback
Dimensions - x 230 x mm
Weight - 1560 g
Languages -