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Marketing Channels: A Management View, International Edition

Marketing Channels: A Management View, International Edition

Bert Rosenbloom

Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Summary

Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Product Description

Title - Marketing Channels: A Management View, International Edition

Edition -

Author - Bert Rosenbloom

ISBN 13 - 9780538477604

Imprint - South-Western

Publisher - Cengage Learning, Inc

Date Published - 01/10/2011

Prize -

No. of pages - 688

Binding Type - Paperback

Dimensions - 204 x 254 x 25mm

Weight - 1210 g

Languages - English