Market Segmentation: How to do it, how to Profit from it

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

Title - Market Segmentation: How to do it, how to Profit from it

Edition -

Author - Ian Dunbar,Malcolm McDonald

ISBN 13 - 9780750659819

Imprint - Butterworth-Heinemann Ltd

Publisher - Elsevier Science & Technology

Date Published - 18/09/2004

Prize -

No. of pages - 492

Binding Type - Paperback

Dimensions - 187 x 246 x mm

Weight - 940 g

Languages - English