Making Rain: The Secrets of Building Lifelong Client Loyalty

Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.

Title - Making Rain: The Secrets of Building Lifelong Client Loyalty

Edition -

Author - Andrew Sobel

ISBN 13 - 9780471264590

Imprint - John Wiley & Sons Inc

Publisher - John Wiley & Sons Inc

Date Published - 18/02/2003

Prize -

No. of pages -

Binding Type - Hardback

Dimensions - 160 x 232 x 25mm

Weight - 455 g

Languages - English