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Kotler on Marketing
Kotler on Marketing
Philip Kotler
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
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Summary
Giving old books a new lease of life, collecting books from all four corners of the U.K. and preventing them from being thrown away into landfill by getting them back into the hands of book-lovers across the world. Free shipping in the UK.
Product Description
Title - Kotler on Marketing
Edition -
Author - Philip Kotler
ISBN 13 - 9780684860381
Imprint - Free Press
Publisher - Simon & Schuster Ltd
Date Published - 07/06/1999
Prize -
No. of pages -
Binding Type - Hardback
Dimensions - 156 x 234 x mm
Weight - 513 g
Languages -