International Marketing Strategy: Analysis, Development and Implementation

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

Title - International Marketing Strategy: Analysis, Development and Implementation

Edition -

Author - Isobel Doole,Robin Lowe,Alexandra Kenyon

ISBN 13 - 9781473723702

Imprint - Cengage Learning EMEA

Publisher - Cengage Learning EMEA

Date Published - 29/01/2016

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 195 x 260 x 16mm

Weight - 825 g

Languages - English