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Integrated Marketing Communications: European Edition

Integrated Marketing Communications: European Edition

Hans Ouwersloot

Everything communicates. Any action that a company takes will leave an impression on its consumers. This text is about the use of a company's communication options. It provides students with an understanding of various major marketing communication functions and media alternatives.
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Summary

Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

Product Description

Title - Integrated Marketing Communications: European Edition

Edition -

Author - Hans Ouwersloot

ISBN 13 - 9780077111205

Imprint - McGraw Hill Higher Education

Publisher - McGraw-Hill Education - Europe

Date Published - 16/11/2007

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 77 x 104 x 8mm

Weight - 2 g

Languages - English