How to Write a Marketing Plan (Creating Success)

How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

Title - How to Write a Marketing Plan (Creating Success)

Edition -

Author - John Westwood

ISBN 13 - 9780749445546

Imprint - Kogan Page Ltd

Publisher - Kogan Page Ltd

Date Published - 03/08/2006

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 135 x 216 x mm

Weight - g

Languages - English