Go: An Airline Adventure

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing £374 million.

At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.

Title - Go: An Airline Adventure

Edition -

Author - Kenny Kemp,Barbara Cassani

ISBN 13 - 9780751535600

Imprint - Sphere

Publisher - Little, Brown Book Group

Date Published - 01/12/2005

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 126 x 198 x 15mm

Weight - 396 g

Languages - English