Foundations of Marketing (Palgrave Foundations Series)

This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succinct style that makes it accessible to non-marketers and business people alike. Theories are brought to life through the use of contemporary real-world examples, including the impact of SARS, terrorism and extreme weather on marketing operations. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/foundations/groucutt/index.asp

Title - Foundations of Marketing (Palgrave Foundations Series)

Edition -

Author - Jonathan Groucutt

ISBN 13 - 9781403903273

Imprint - Palgrave Macmillan

Publisher - Palgrave USA

Date Published - 14/10/2005

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 189 x 246 x mm

Weight - g

Languages - English