Foundations of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.

What's new:
* Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing
* Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing
* New Ethical Debate boxes stimulate student discussions about socially responsible practice
* New Technology Focus boxes examine the growing impact of digital technologies on marketing.

Title - Foundations of Marketing

Edition -

Author - John Fahy

ISBN 13 - 9780077121907

Imprint - McGraw Hill Higher Education

Publisher - McGraw-Hill Education - Europe

Date Published - 16/02/2009

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 198 x 262 x 18mm

Weight - 910 g

Languages - English