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Financial Aspects of Marketing (Marketing Series: Student)

Financial Aspects of Marketing (Marketing Series: Student)

Keith Ward

Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".
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Summary

Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and tech­niques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.

Product Description

Title - Financial Aspects of Marketing (Marketing Series: Student)

Edition -

Author - Keith Ward

ISBN 13 - 9780750616027

Imprint - Butterworth-Heinemann Ltd

Publisher - Taylor & Francis Ltd

Date Published - 27/03/1989

Prize -

No. of pages -

Binding Type - Hardback

Dimensions - 156 x 234 x mm

Weight - 990 g

Languages - English