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Events Management

Events Management

Ian McDonnell,Johnny Allen,William O'Toole,Glenn A. J. Bowdin

This title aims to provide an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.
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Summary

Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning

Product Description

Title - Events Management

Edition -

Author - Ian McDonnell,Johnny Allen,William O'Toole,Glenn A. J. Bowdin

ISBN 13 - 9780750647960

Imprint - Butterworth-Heinemann Ltd

Publisher - Taylor & Francis Ltd

Date Published - 01/05/2001

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 189 x 246 x mm

Weight - 690 g

Languages - English