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Enchantment: The Art of Changing Hearts, Minds and Actions

Enchantment: The Art of Changing Hearts, Minds and Actions

Guy Kawasaki

Enchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? This book explains various tactics you need to enchant. It includes lessons that are drawn from the author's tenure at Apple, as well as his experience as an entrepreneur.
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Summary

Enchantment

n: 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

Product Description

Title - Enchantment: The Art of Changing Hearts, Minds and Actions

Edition -

Author - Guy Kawasaki

ISBN 13 - 9780241953648

Imprint - Portfolio Penguin

Publisher - Penguin Books Ltd

Date Published - 03/03/2011

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 153 x 234 x 17mm

Weight - 317 g

Languages - English