eMarketing eXcellence: Planning and Optimising your Digital Marketing (Emarketing Essentials)

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:

* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward

Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.

Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Title - eMarketing eXcellence: Planning and Optimising your Digital Marketing (Emarketing Essentials)

Edition -

Author - PR Smith,Dave Chaffey

ISBN 13 - 9780750689458

Imprint - Butterworth-Heinemann Ltd

Publisher - Taylor & Francis Ltd

Date Published - 15/05/2008

Prize -

No. of pages - 528

Binding Type - Paperback

Dimensions - 189 x 246 x mm

Weight - 1103 g

Languages - English