eMarketing eXcellence (Emarketing Essentials)

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.The book shows how to: Draw up an outline e-marketing plan Evaluate and apply e-marketing principles & models Integrate online and offline communications Implement customer-driven e-marketing Reduce costly trial and error Measure and enhance your e-marketing Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

Title - eMarketing eXcellence (Emarketing Essentials)

Edition -

Author - P. R. Smith

ISBN 13 - 9780750653350

Imprint - Butterworth-Heinemann Ltd

Publisher - Taylor & Francis Ltd

Date Published - 11/12/2001

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 189 x 246 x mm

Weight - 685 g

Languages - English