Effective Public Relations (Prentice Hall international editions)

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Title - Effective Public Relations (Prentice Hall international editions)

Edition -

Author - Scott M. Cutlip,Allen H. Center,Glen M. Broom

ISBN 13 - 9780130254450

Imprint - Pearson

Publisher - Pearson Education (US)

Date Published - 14/09/1999

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 178 x 234 x 22mm

Weight - 857 g

Languages - English