Effective Marketing (Small Business Guides)
Effective Marketing (Small Business Guides)
Peter Hingston
Condition: Used - Good
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Summary
Learn from expert first-hand experience all you need to know to successfully market your small business. From carrying out essential market research to effectively pricing your product or service Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels projecting the right image and using advertising to maximize your sales. Charts and diagrams at-a-glance tip boxes case studies questionnaires and checklists enable you to understand the many different aspects of successful marketing.
Product Description
Title - Effective Marketing (Small Business Guides)
Edition -
Author - Peter Hingston
ISBN 13 - 9780751314120
Imprint - DK
Publisher - Dorling Kindersley Ltd
Date Published - 07/06/2001
Prize -
No. of pages -
Binding Type - Hardback
Dimensions - 158 x 217 x 19mm
Weight - 558 g
Languages - English