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Effective Marketing (Small Business Guides)

Effective Marketing (Small Business Guides)

Peter Hingston

This handbook discusses how to market products and services effectively when starting and running your own business. It features practical text and advice with at-a-glance tip boxes, real-life case studies, questionnaires and checklists. The appendices offer country-specific information.
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Summary

Learn from expert first-hand experience all you need to know to successfully market your small business. From carrying out essential market research to effectively pricing your product or service Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels projecting the right image and using advertising to maximize your sales. Charts and diagrams at-a-glance tip boxes case studies questionnaires and checklists enable you to understand the many different aspects of successful marketing.

Product Description

Title - Effective Marketing (Small Business Guides)

Edition -

Author - Peter Hingston

ISBN 13 - 9780751314120

Imprint - DK

Publisher - Dorling Kindersley Ltd

Date Published - 07/06/2001

Prize -

No. of pages -

Binding Type - Hardback

Dimensions - 158 x 217 x 19mm

Weight - 558 g

Languages - English