Home All Non-Fiction Books Customer is King: How to Exceed Their Expectations (Virgin business guides)
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Customer is King: How to Exceed Their Expectations (Virgin business guides)

Customer is King: How to Exceed Their Expectations (Virgin business guides)

Robert Craven

The days of poor service are supposedly over. The publication of Robert Craven's manual on customer relations and expectations aims to reveal that poor service is still an issue which the author addresses in a candid and openly comprehensive manner.
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Summary

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.

Product Description

Title - Customer is King: How to Exceed Their Expectations (Virgin business guides)

Edition -

Author - Robert Craven

ISBN 13 - 9780753506882

Imprint - Virgin Books

Publisher - Ebury Publishing

Date Published - 04/07/2002

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 135 x 205 x mm

Weight - 220 g

Languages - English