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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
Sandra Vandermerwe
Showing how to relate the principles of customer capitalism to business and how to activate positive reinforcing loops of customer capitalism. Vandermerwe reveals how to fit this together into one strategy to increase returns which will enable corporations to compete and maximise their market value.
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Summary
The business model of customer capitalism offered in this text aims to activate six positive reinforcing loops, resulting in customer "lock-on", which is where a company becomes a customer's sole or dominant provider on an ongoing basis.
Product Description
Title - Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
Edition -
Author - Sandra Vandermerwe
ISBN 13 - 9781857882414
Imprint - Nicholas Brealey Publishing
Publisher - John Murray Press
Date Published - 01/09/1999
Prize -
No. of pages - 256
Binding Type - Hardback
Dimensions - 162 x 239 x mm
Weight - g
Languages - English