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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)

Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)

Malcolm Mcdonald,Martin Christopher,Simon Knox,Adrian Payne

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.
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Summary

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

Product Description

Title - Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)

Edition -

Author - Malcolm Mcdonald,Martin Christopher,Simon Knox,Adrian Payne

ISBN 13 - 9780273642497

Imprint - Pearson Education Limited

Publisher - Pearson Education Limited

Date Published - 13/12/2000

Prize -

No. of pages -

Binding Type - Hardback

Dimensions - 163 x 241 x 26mm

Weight - 585 g

Languages - English