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Business in Context

Business in Context

David Needle

An introduction to the key activities of business placed within a managerial, organizational and environmental context, this edition places increased emphasis on globalization and the effect of technology on business.
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Summary

Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needle's best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student.

Product Description

Title - Business in Context

Edition -

Author - David Needle

ISBN 13 - 9781861529923

Imprint - Cengage Learning EMEA

Publisher - Cengage Learning EMEA

Date Published - 15/04/2004

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 188 x 244 x 28mm

Weight - 1320 g

Languages - English