Business Checklists: Marketing & Strategy (BC)

This series offers practical guidance for middle and senior managers. Reflecting best management practice, this book offers point-by-point action checklists for marketing and strategy. Each checklist comprises of the following various elements: a general introduction to each topic indicating the checklist's objectives; a definition of the management function or strategy; benefits and pitfalls of each topic; guidelines to a range of modern management techniques; details of additional information for further investigation including useful addresses and secondary reading; do's and don'ts; and "thought starters".

Title - Business Checklists: Marketing & Strategy (BC)

Edition -

Author -

ISBN 13 - 9780340742907

Imprint - John Murray Learning

Publisher - John Murray Press

Date Published - 17/05/1999

Prize -

No. of pages -

Binding Type - Paperback

Dimensions - 157 x 235 x 13mm

Weight - 255 g

Languages -