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Building Great Customer Experiences

Building Great Customer Experiences

Colin Shaw,John Ivens

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success.
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Summary

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Product Description

Title - Building Great Customer Experiences

Edition -

Author - Colin Shaw,John Ivens

ISBN 13 - 9780333990131

Imprint - Palgrave Macmillan

Publisher - Palgrave Macmillan

Date Published - 13/09/2002

Prize -

No. of pages -

Binding Type - Hardback

Dimensions - 152 x 229 x mm

Weight - 500 g

Languages - English