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Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
Norm Johnston
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
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Summary
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
Product Description
Title - Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
Edition -
Author - Norm Johnston
ISBN 13 - 9781137462923
Imprint - Palgrave Macmillan
Publisher - Palgrave Macmillan
Date Published - 01/10/2015
Prize -
No. of pages -
Binding Type - Hardback
Dimensions - 155 x 235 x mm
Weight - g
Languages - English